What are Quality Leads?

Posted by sandramunier on August 15, 2017

What are Quality Leads?

Potential customers are potential customers, right? Anyone who walks into your store or picks up the phone to call your business could be convinced to purchase from you, right?  Not necessarily, but this is a common assumption most business owners make.  Quality leads are the people who are most likely to buy your product or service.  They are the qualified buyers who comprise your target market.  Anyone might walk in off the street to browse a furniture store – regardless of whether or not they are in the market for a new couch.  This lead is solely interested in browsing, and is not likely to be converted into a customer.  A quality lead example would be someone looking for a new kitchen table, and who specifically drove to that same store because a friend had raved about the service they received.  These are the kinds of leads business owners need to focus on.

Comments are closed.